The automaker said it will start production on the Hummer in September 2021 at its Detroit-Hamtramck Assembly plant.
On May 20, GM will livestream a public reveal on www.gmc.com of the new Hummer, its engine specifications and its price, dealers told the Free Press and a GMC spokeswoman confirmed.
So, there’s more to this rumour. The GMC Hummer nameplate is coming back, as a electric pickup truck.
The video ends with “See It 5.20.20” » apparently a planed date for some type of reveal.
Hummer, the iconic, controversial and long-dead truck and SUV maker, returned this Sunday in a Super Bowl ad that previewed its comeback under the GMC brand. General Motors announced the move and teased the vehicle with a series of clips (below) Thursday morning, confirming reports of Hummer’s resurrection that have simmered for months.
The bane of environmentalists in the early 2000s, Hummer is recast as an electric-only truck capable of a jaw-dropping 1,000 horsepower, 11,500 lb-ft of torque (we believe this figure to be wheel torque) and a sprint to 60 mph in 3 seconds. “We came to play ball,” a spokesman deadpanned in an interview with Autoblog. Electric range was not revealed. The teaser shots show a grille that recalls old Hummer vehicles, though the look is updated with flashy lights.
GM will build the reborn Hummer at the Detroit-Hamtramck factory in Michigan that was once thought to be set to close. It will be revealed May 20 at an event, possibly in Las Vegas. The truck will be available in fall 2021.
January 24, 2020 Kshitij Sharma, HybridCars.com » Hummer To Come Back As An Electric Pick-up By GMC
January 04, 2020 » Mark Phelan, Detroit Free Press » Dear GM: Don’t revive Hummer. Focus on Cadillac instead
January 02, 2020 » Rachel Davies, Vox » The rise and fall of the Hummer, America’s most needlessly masculine vehicle
December 26, 2019 » Alexander Stoklosa, MotorTrend » What Would an Electric Hummer Designed to Take on Tesla and Rivian’s SUVs Look Like?
December 27, 2019 » Erik Johnson, Automobile Magazine » Hummer Might Come Back as an EV Brand: What Would That Look Like?
General Motors Co plans to build a new family of premium electric pickup trucks and sport-utility vehicles at its Detroit-Hamtramck plant beginning in late 2021, possibly reviving the imposing Hummer brand on some of them, several people familiar with the plans said.
The so-called BT1 electric truck/SUV program is the centerpiece of a planned $3 billion investment in the Detroit-Hamtramck plant to make electric trucks and vans, and part of a broader $7.7 billion investment in GM’s U.S. plants over the next four years, according to a proposed labor deal between the automaker and the United Auto Workers union.