Volvo is taking an interesting approach to advertising its partnership with Google, and on Thursday confirmed that an ad in this Sunday’s New York Times Magazine will also be powered by a bit of the tech giant’s software.
When readers open to Volvo’s full-page ad, they’ll find a picture of a vehicle’s chassis and the text, “The first SUV with Google built in.” Using Google Lens tech, readers can then hover over the ad with their smartphone to get more information about the XC40 Recharge — like you see in the image above.
Volvo has announced that its first pure electric vehicle will be priced from £53,155 in the UK. The cool-looking all-electric XC40 Recharge compact SUV is expected to have a maximum driving range of 248 miles.
Volvo has announced that the all-electric XC40 Recharge will be priced from £53,155 in the UK, with first deliveries expected towards the end of 2020. It’ll go on sale at the end of March as the Swedish brand’s first pure electric vehicle – which Volvo hopes will kick-start its push for electric vehicles to account for 50 percent of its sales by 2025.
The electric XC40 also heralds the arrival of a new Volvo sub-brand, called Recharge, under which all chargeable Volvo models – meaning plug-in hybrid and fully electric vehicles – will now sit. Five additional electric models will join the XC40 Recharge over the next five years.
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Volvo says the updated Ghent factory will provide important lessons to the brand’s other manufacturing sites in terms of process optimization and efficiency. Volvo will source its batteries from CATL of China and South Korea’s LG Chem. The company’s first all-electric model was unveiled in October last year in the form of the XC40 Recharge. The SUV uses a pair of electric motors delivering a combined 402 hp and features a 78 kWh lithium-ion battery pack that provides more than 249 miles (400 km) of range on the WLTP cycle.
Earlier this year, the automaker revealed it will construct a battery assembly line at its U.S. plant outside Charleston, South Carolina, with work at the site set to kick off this fall. Volvo has also confirmed it will build battery-powered electric vehicles at a plant in Luqiao, China. This facility will also handle the production of select Polestar and Lynk & Co models that share Volvo’s CMA platform.