Ford discusses its electrification strategy for the U.K. and Europe

Sean Keywood, Business Car »

The Mach-E, Ford’s first modern mainstream pure EV, is a large, high-performance SUV for which prices will start at around £42,000, in contrast to the new electric entry points from rivals such as Vauxhall, Peugeot and Honda, which are launching far more modest, and therefore cheaper, superminis.

While saying that the Mach-E’s size, performance and range capability mean its price still represents good value for money when compared with rivals, Hoare also insisted that this ambitious entry into the EV market is the right way for Ford to go.

He said: “We want to put the best foot forward for electrification, we want to demonstrate the great strengths of electrification, and make it aspirational, so the products that will come beneath it will start with credibility, and our customers will understand what is coming from Ford.

Ford News Release »

The 18 electrified vehicles Ford has announced for customers in Europe before the end of 2021 includes:

  • Fiesta EcoBoost Hybrid, Puma EcoBoost Hybrid, Focus EcoBoost Hybrid, Kuga EcoBlue Hybrid, Transit Custom EcoBlue Hybrid, Tourneo Custom EcoBlue Hybrid and Transit EcoBlue Hybrid – featuring 48-volt mild hybrid technology for reduced CO2 emissions, optimised fuel efficiency, and a more responsive and rewarding driving experience
  • Mondeo Hybrid, Kuga Hybrid, S-MAX Hybrid and Galaxy Hybrid – featuring self-charging, full hybrid, petrol-electric powertrain technology that offers a compelling alternative to diesel and is capable of pure-electric driving for refinement particularly in city and stop-start driving scenarios
  • Explorer Plug-In Hybrid, Kuga Plug-In Hybrid, Transit Custom Plug-In Hybrid and Tourneo Custom Plug-In Hybrid – offering pure-electric driving capability alongside the driving range and freedom offered by a traditional combustion engine.
  • Mustang Mach-E and an all-electric Transit van – delivering pure-electric, zero-emission driving

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