Ford discusses its electrification strategy for the U.K. and Europe

Sean Keywood, Business Car »

The Mach-E, Ford’s first modern mainstream pure EV, is a large, high-performance SUV for which prices will start at around £42,000, in contrast to the new electric entry points from rivals such as Vauxhall, Peugeot and Honda, which are launching far more modest, and therefore cheaper, superminis.

While saying that the Mach-E’s size, performance and range capability mean its price still represents good value for money when compared with rivals, Hoare also insisted that this ambitious entry into the EV market is the right way for Ford to go.

He said: “We want to put the best foot forward for electrification, we want to demonstrate the great strengths of electrification, and make it aspirational, so the products that will come beneath it will start with credibility, and our customers will understand what is coming from Ford.

Ford News Release »

The 18 electrified vehicles Ford has announced for customers in Europe before the end of 2021 includes:

  • Fiesta EcoBoost Hybrid, Puma EcoBoost Hybrid, Focus EcoBoost Hybrid, Kuga EcoBlue Hybrid, Transit Custom EcoBlue Hybrid, Tourneo Custom EcoBlue Hybrid and Transit EcoBlue Hybrid – featuring 48-volt mild hybrid technology for reduced CO2 emissions, optimised fuel efficiency, and a more responsive and rewarding driving experience
  • Mondeo Hybrid, Kuga Hybrid, S-MAX Hybrid and Galaxy Hybrid – featuring self-charging, full hybrid, petrol-electric powertrain technology that offers a compelling alternative to diesel and is capable of pure-electric driving for refinement particularly in city and stop-start driving scenarios
  • Explorer Plug-In Hybrid, Kuga Plug-In Hybrid, Transit Custom Plug-In Hybrid and Tourneo Custom Plug-In Hybrid – offering pure-electric driving capability alongside the driving range and freedom offered by a traditional combustion engine.
  • Mustang Mach-E and an all-electric Transit van – delivering pure-electric, zero-emission driving

More » CleanTechnica

Honda pulls the plug on the Clarity EV due to poor sales

2019 Honda Clarity Electric

The Clarity EV was the only fully electric vehicle Honda offered in North America.

Announced back in 2017, the Clarity lineup had been offered in three different versions—plug-in hybrid, electric, and fuel-cell. Only the EV is being discontinued, at least through the 2020 model year.

Bengt Halvorson, Green Car Reports »

American Honda Motor confirmed to Green Car Reports last week that the Clarity Electric was discontinued at the end of the 2019 model year and won’t be coming back again.

In what was a very quiet last hurrah, leases for the model, which was limited to California and Oregon, faded out at the start of the year, and then in February, while we awaited what sounded like a refreshed model in the pipeline, at least one forum pointed to indications within Honda that the model wouldn’t be returning.

[…]

At the time the Clarity Electric was introduced, Honda engineers said that they based their decision on its battery size on feedback from California drivers of the former Fit EV; but ultimately that decision may have been what doomed the model, even in California, at a time when EV shoppers are focused on cars with more than 200 miles of range, The Clarity Electric carried an EPA-rated range of 89 miles from its 25.5-kwh battery pack. It was also Honda’s first electric vehicle to use CCS-format fast charging, allowing an 80-percent charge in just 30 minutes.

More » CNet, Autoblog, Engadget, SlashGear, MotorTrend, The Detroit Bureau